Privacy policy

Last updated: July 1, 2026

De Piel Bonita (“we,” “us,” or “our”) operates this website and online store, offering curated Korean skincare (K-beauty) products, tools, content, and related services (the “Services”). We are committed to protecting your privacy while providing a personalized shopping experience tailored to skincare needs.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit, shop, or interact with our Services. It applies to De Piel Bonita customers in the United States.

By using our Services, you consent to the practices described in this Policy. If you do not agree, please do not use the Services.

Personal Information We Collect

We collect the following categories of personal information:

Contact and Account Information: Name, billing/shipping address, phone number, email address, username, password, and preferences (including skincare concerns, skin type, or routine details you share).
Financial and Transaction Information: Payment details (processed securely via Shopify and payment providers), order history, items viewed, cart contents, wishlist items, returns, and exchanges.
Skincare and Preference Information: Details you provide via quizzes, product recommendations, reviews, or support inquiries (e.g., skin type, concerns, sensitivities, or allergies). This helps us recommend suitable K-beauty products.
Device and Usage Information: IP address, browser type, cookies, and interaction data (pages visited, time spent, navigation).
Communications: Customer support messages, reviews, emails, or feedback.

We do not knowingly collect sensitive personal information beyond what is voluntarily provided for product recommendations, unless required by law.

Sources of Personal Information

Directly from you (account creation, orders, quizzes, support, reviews).
Automatically via cookies, pixels, and analytics tools.
From service providers (e.g., Shopify, shipping carriers, payment processors).
From business partners (limited, for advertising or analytics).

How We Use Your Personal Information

We use your information for:

Providing and Personalizing Services: Processing orders, shipping products, managing accounts, recommending Korean skincare products based on your skin profile, and improving our curation.
Customer Support and Communications: Responding to inquiries and sending order updates or transactional emails.
Marketing and Advertising: Sending promotions about new K-beauty arrivals, routines, or sales (via email, SMS, or targeted ads). You can opt out anytime.
Improving Our Store: Analyzing usage to enhance product selection, website experience, and personalized recommendations.
Security and Fraud Prevention: Detecting suspicious activity and protecting our platform.
Legal Compliance: Meeting applicable laws, responding to legal requests, or enforcing our Terms.

How We Disclose Personal Information

We share information only as necessary:

With Shopify and service providers (payment processing, fulfillment, shipping, analytics, marketing tools, cloud storage).
With marketing and advertising partners for personalized ads (subject to your rights).
When you consent or direct us (e.g., social logins or public reviews).
With affiliates or in business transfers (merger, acquisition).
For legal reasons (subpoenas, fraud prevention, safety).

We do not sell your personal information for monetary compensation. Sharing for targeted advertising is subject to opt-out rights.

Relationship with Shopify

Our store is powered by Shopify. Shopify collects and processes data to host and improve the Services. For details on Shopify’s practices, visit their Consumer Privacy Policy and exercise rights via their portal.

Cookies and Tracking

We use essential cookies for site functionality, analytics, and advertising. You can manage preferences through your browser or our cookie settings (if implemented).

Children's Privacy

Our Services are not directed to children under 18 (or the age of majority in your jurisdiction). We do not knowingly collect data from children. Contact us if you believe we have such information.

Security and Data Retention

We use reasonable security measures (encryption, access controls), but no system is 100% secure. We retain data as long as necessary for business purposes, legal obligations, or dispute resolution.

Your Rights and Choices

United States: Depending on your state (especially California under CCPA/CPRA), you may have rights to access, delete, correct, or opt-out of the sale/sharing of your data.

To exercise rights: Email us at depielbonita@gmail.com. We will verify your identity and respond within legal timeframes.

International Data Transfers

Your data may be transferred to and processed in the United States. We take appropriate safeguards to protect your information in compliance with the laws of the United States.

Third-Party Links

Our site may link to external sites. We are not responsible for their privacy practices.

Changes to This Policy

We may update this Policy. Changes will be posted with a new “Last updated” date. Material changes will be notified as required by law.

Contact Us

For questions, requests, or complaints: Email: depielbonita@gmail.com